AIDA SEGMENTS Crossword Clue
AIDA SEGMENTS Crossword Clue
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Crossword Puzzle Infos
The term AIDA Segments stands for Attention, Interest, Desire, and Action. It is a marketing model used to describe the steps a customer goes through when considering a purchase. The acronym ACTS is an alternative way of describing the same model, with each letter standing for Awareness, Consideration, Trial, and Satisfaction.