AIDA HIGHLIGHT is a job description that combines two roles: ARIA (4 letters) and HIGHLIGHT. ARIA stands for Accessible Rich Internet Applications, which is a set of standards and guidelines for making web content more accessible to people with disabilities. HIGHLIGHT is a role that involves creating and maintaining web content that is optimized for search engine optimization (SEO). Together, these two roles create an effective online presence that is both accessible and optimized for search engine visibility.