Aggressively promoting a product or service involves using multiple tactics, such as flogging, hyping, and accosting. Flogging is the act of aggressively marketing a product or service through repetitive advertising. HYPE is the act of creating an exaggerated sense of excitement about a product or service. Accosting is the act of approaching potential customers in a direct and often aggressive manner. All three of these tactics are used to aggressively promote a product or service.