Advertising ploy is a strategy used by companies to promote their products or services. A common example of this is the use of promotional materials such as coupons, flyers, and advertisements. The two crossword solutions for this term are PROMO and RAISE. PROMO stands for promotion, which is a form of advertising that involves offering discounts or special offers to customers. RAISE stands for raising awareness, which is a form of advertising that focuses on increasing public knowledge about a product or service. Both of these strategies are used to increase sales and brand recognition.