The term 'Advertising Phrase' can be defined as a phrase used to promote a product or service. The most common type of advertising phrase is the SLOGAN, which is a short and memorable phrase that is used to represent a company or brand. A SLOGAN is typically used in marketing campaigns and can be used to create an emotional connection with potential customers. Slogans are often used to differentiate a company from its competitors and to create a lasting impression on consumers.