Advertising ditty is a term used to describe a short, catchy song or phrase used in advertising. The term is often used to refer to the jingles used in television and radio commercials. A JINGLE is a short, memorable tune that is used to help people remember a product or service. Jingles are usually composed of simple melodies and lyrics that are easy to remember. They are often used to create an emotional connection with the audience and to make the product or service more memorable.