Advertising catchphrases are short, memorable phrases used in advertising campaigns to help promote a product or service. The two most common types of advertising catchphrases are SLOGANS and taglines. SLOGANS are often used to create a sense of identity for a brand, while taglines are used to emphasize the benefits of a product or service. Both SLOGANS and taglines are designed to be catchy and memorable, so that they can be easily recalled by potential customers.