Advertising excessively is a common practice in the business world. It involves using various methods to promote a product or service, such as television commercials, radio ads, print ads, and online campaigns. Overexpose and HYPE are two words that describe this practice. Overexpose means to expose something too much, while HYPE refers to the use of exaggerated claims and statements to draw attention to a product or service. Both of these terms can be used to describe the act of advertising excessively.