The term 'AD WORD' is composed of four crossword solutions: ANNO, FREE, SALE, and NEW. ANNO is a Latin word meaning 'year, ' often used in reference to the year of a particular event or publication. FREE is an adjective meaning 'without cost or payment.' SALE is a noun meaning 'the exchange of a commodity for money.' Finally, NEW is an adjective meaning 'not existing before; made, introduced, or discovered recently or now for the first time.' Together, these words form the phrase 'Ad Word, ' which is a term used to describe an advertisement or promotional message.