The term AD DRESSING is a combination of two words, 'AD' and 'DRESSING'. AD is short for advertisement, and DRESSING is the act of preparing or arranging something. Therefore, the term AD DRESSING refers to the process of creating an advertisement. This includes coming up with a SLOGAN, designing visuals, and writing copy. The crossword solution for this term is SLOGAN, which is a phrase used to capture the attention of potential customers and promote a product or service.