ABSOLUT RIVAL is a term used to describe the four main vodka brands that compete for market share in the United States: SKYY, STOLI, SWEDISH and ELLE. SKYY is an American brand of vodka produced in California, STOLI is a Russian brand of vodka, SWEDISH is a brand of vodka produced in Sweden, and ELLE is a French brand of vodka. These four brands are the main competitors in the vodka market in the United States.