7-Up's two main rivals are SPRITE and Fresca. SPRITE is a lemon-lime flavored soft drink created by the Coca-Cola Company in 1961. It is the world's second-most popular carbonated beverage, behind only Coca-Cola. Fresca is a grapefruit-flavored soft drink created by The Coca-Cola Company in 1966. It is marketed as a low-calorie alternative to other soft drinks. Both SPRITE and Fresca are popular alternatives to 7-Up.